What is the purpose of creating special price levels for a customer?

Creating special price levels for a customer serves to establish and maintain specific pricing structures tailored to individual customer relationships. This practice allows businesses to record unique pricing arrangements directly within each customer's profile, ensuring that pricing is applied consistently and efficiently for sales transactions.

By attaching price levels to the customer record, companies can automate pricing decisions during order entry, which enhances the overall customer experience. It streamlines the sales process, as sales representatives do not need to calculate discounts or special pricing on the spot; instead, the system automatically applies the predetermined price level associated with the customer. This approach is particularly beneficial for businesses dealing with various sales agreements or contracts that dictate different pricing dynamics based on the customer's specific circumstances.

While managing customer loyalty programs, applying discounts, and adjusting pricing based on negotiations are important considerations in pricing strategy, the creation and attachment of specific price levels as a feature within the customer record is fundamentally about ensuring that pricing is tailored according to that customer’s history and agreements. This foundational ability to customize price levels effectively supports more strategic pricing approaches aligned with business objectives and customer needs.